Strategic Focus

Companies that get pricing right deliver higher profits, better customer satisfaction, and greater stakeholder returns. Companies that err in pricing face cutbacks, loss of market relevance, and ratings downgrades. At Wiglaf Pricing, we seek to help you achieve the better alternative.

Strategic Exchange

Pricing is the fulcrum in a mutually beneficial exchange between customers and the firm. Customers purchase because they believe they will receive value in excess of the price pay in comparison to all other alternatives. Firms make offerings because they believe they can sell them at a price that delivers the financial results that meets corporate goals. For both customers and the firm, price is the strategic exchange mediating value.

But where should this price be and how should it be determined? While some executives clamor for higher prices and fewer discounts to improve profitability, others petition for lower prices in order to improve volumes and market share. Between these competing objectives, healthy organizations rely on proven strategic pricing techniques to deliver the results that matter.

Strategic Advisory

Firms seek Wiglaf Pricing to make core pricing decisions in the face of uncertainty. Through researched and field tested quantitative and qualitative approaches, we help firms set prices, manage price discounts, and establish price structures.

 

Wiglaf the Counselor

Counselor to Beowulf in the first anglo-saxon epic poem written in the 8th century, Wiglaf proves his worth beyond all others in the heat of battle.  During the struggle against Grendel’s Mother, Beowulf damages his sword and lies precariously wounded.  While other advisors shrink from the challenge, Wiglaf alone seizes the opportunity and delivers Beowulf a sword to strike the final victorious blow against the great threat. 

At Wiglaf Pricing, we take up Wiglaf’s example and seek to aid executives in making the right decision under difficult circumstances to yield dramatic strategic improvements.