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Wiglaf Pricing

Pricing Strategy

Wiglaf Pricing Framework, Part 2

The New Strategy for Driving Excellence in Pricing Decisions Across the Organization Proven by the World’s Most Profitable Firms


Thursday, 17 April

Singapore Time (Asia) @ 12:00 (12 PM)
Prague Time (EU) @ 15:00 (3 PM)
Chicago Time (US) @ 11:00 (11 AM)

LIVE Online Webinar (No Recordings)

Register with bclowe@wiglafpricing.com


In Pricing Strategy, Tim codified to analyze and make pricing decisions with academic proven approaches and industry best practices.  Now, he is turning to the challenge of how executives are driving excellence in pricing through continual improvement of the organization’s architecture, routines, and tools.

In this Wiglaf Pricing Webinar, Tim will share some preliminary findings on how executives are Getting Pricing Done ™.

Attendees will learn

  • The Wiglaf Pricing Framework ™
  • The Role of the Pricing Function
  • The 5 Pricing Engagement Areas


Advanced Quantitative Methods in Discount Management at the Professional Pricing Society’s 2th Annual Spring Pricing Workshops and Conference

Tuesday, 29 April 2014

Intercontinental O'Hare
Chicago, Illinois, USA

Register at the PPS

Immediately after the moment when prices have been set, executives are faced with the challenge of discounting. Discount decisions can consume more resources and cause more organisational strife than any other pricing decision. While some executives would like to eliminate all discounts, discounting is a form of price segmentation and can actually improve profitability when properly managed. Yet, without proper management and oversight, discounts will spread like a virus infecting every transaction and wreak havoc on profits.

In this workshop, we will look at the three commonly used tools for analysing firm-specific discounting practices, and the four commonly used tools executives have to restrain them. We will also use economic models to show the value of discounting and the influences of Prospect Theory and Competition on discounting policy.

This workshop consists of in-class exercises applying quantitative approaches to monitoring discounts, enabling participants to apply these techniques to the datasets of their own companies.


Wiglaf Pricing

Beowulf Professionals Like
Wiglaf Pricing

“Really enjoyed your high octane presentation: it makes pricing interesting & relevant.”

Armin Kakas
Revenue Management
MillerCoors LLC

“Very engaging & thought provoking. The practical & real world cases that you brought up to explain some of the concepts, made things very easy to understand.”

Karthik P
Genpact Analytics

Wiglaf Pricing helps us create compelling arguments for philosophical change to old-school pricing strategies.  We enjoy learning new ideas with Wiglaf’s unique, dynamic storytelling approach!

Deborah Prickette
Director, Global Strategic Planning & Pricing
Emerson Process Management

Highly engaging and entertaining as they cover strategic issues in pricing.  Nice work also in drawing lessons from history applicable to the issues being discussed…”

John Suparman
Value Proposition
PPG Fiber Glass

“Excellent presentation. Good practical advice for managing price effectively.”

Calin Costian
Product Strategy & Pricing

“Thank you for your insightful session on a different perspective to pricing. Your presentation went through a complex topic yet was easy to understand. “

Prasadkumar Dethe
Program Manager, India

"Thorough and thought-provoking … an academic review of the latest findings in the pricing science; [yet] still they remain highly actionable and very relevant for the business life."

Roberto Bedotto
Pricing Director
Carrier HVAC

"Your presentations cover relevant and practical topics, with practical illustrations to bring your messages to life in an entertaining and engaging way."

Helen Taylor
Senior Global Pricing Manager
Sony Ericsson

"Thank you for another excellent presentation. As is typical of your style, your presentations are heavy on actionable ideas ..."

Shawn McNeil
Pricing Manager
Masco Retail Cabinet Group

“Provocative and relatively sophisticated
compared to a lot of Pricing discussions.”

Wesley Woolbright
Director, Corporate Pricing
Safeway Inc.

“Not only do you learn to fish, you learn to price the fish for the maximum profit.”

John Yoo
Commercial Finance Manager
Crown Bolt, LLC


Pricing Strategy Book Release

Pricing Strategy Book Release party photos

From Sunday, January 9, 2011, Buckingham Athletic Club,
Chicago, USA


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