Professionals Respond to Wiglaf Pricing Events "Thorough and thought-provoking … almost an academic review of the latest findings in the pricing science; [yet] still they remain highly actionable and very relevant for the business life."
"Your presentations cover relevant and practical topics, with practical illustrations to bring your messages to life in an entertaining and engaging way."
"Thank you for another excellent presentation. As is typical of your style, your presentations are heavy on actionable ideas ..."
“Provocative and relatively sophisticated compared to a lot of Pricing discussions.”
“Not only do you learn to fish, you learn to price the fish for the maximum profit.”
EventsPricing with Exchange Value
Models Wednesday, 11 August 2010 What is the right price for a new-to-the-world revolutionary product? Unlike evolutionary products in which comparable products exists, customers understand the value of the product, and companies have a track-record of price points and volumes sold, revolutionary products enter a near informational void in price setting. In Pricing with Exchange Value Models, Tim will provide an approachable overview of the leading method to pricing revolutionary, new-to-the-world products. Learning Objectives
Speaker: Tim Smith, PhD, Managing Principal of Wiglaf Pricing, Adjunct Professor at DePaul University Register to attend this webinar by contacting tsmith@wiglafpricing.com.
Pricing in the Face of Intensive Competition 1-2 September 2010 Many achieve to have the highest price, but no market is without competition! In Managing Prices in the Face of Competition, given by Dr. Tim Smith, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
Discounts: Share Taking or Profit Hemorrhaging? The PPS 21st Annual Fall Pricing Workshops
& Conference Price promotions, meet the competition, tactical price cuts. You name it. Discounts are a daily challenge. While marketing managers use discounts to take share and sales executives “need” them to win clients, pricing professionals often find themselves stuck being the gatekeeper to stave off profit hemorrhaging discounts. How should an executive address the daily challenge of discounting? Are all discounts bad? In this session, Tim will explore the role of discounts within the firm, the three commonly used tools for analyzing discount practices, and the four commonly used tools executives have to restrain them. Learning Objectives
Speaker: Tim Smith, PhD, Managing Principal of Wiglaf Pricing, Adjunct Professor at DePaul University
Pricing in the Face of Intensive Competition 30 November – 1 December 2010 Many achieve to have the highest price, but no market is without competition! In Managing Prices in the Face of Competition, given by Dr. Tim Smith, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
|
 |
|
|
|
 |
©
Wiglaf Pricing 2008 Wiglaf Pricing Strategy Consultants Optimization: Online Marketing Strategy Management Consultants |
