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Wiglaf Pricing Events

PPS

PPS 26th Annual Spring Pricing Workshops & Conference

05 – 08 May, 2015
Hilton Anatole Hotel
Dallas, Texas, USA
Register

Join Tim J. Smith, PhD at PPS Dallas 2015.  He will deliver the one-day workshop Pricing and Corporate Strategy:  The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right.


Abstract

Pricing challenges and decisions arise early and often. List prices, discounting, new product development, account management, and international variations are just a short list of key pricing challenges facing modern corporations.  How should a corporation manage the pricing function?

In Pricing and Corporate Strategy, Tim Smith, PhD will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. 

Pricing and Corporate Strategy examines approaches for managing prices in highly competitive business markets.  This workshop applies concepts from the fields of economics, consumer behavior, business selling, product lifecycles, and competitive dynamics in order to provide executives with a well-rounded view of pricing in business markets.  Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.

Pricing and Corporate Strategy concludes with a framework for managing pricing in a modern corporation developed through both academic research and executive interviews and proven by some of the world’s most profitable and growth oriented firms. 

Attendees will learn

  • Understand the nature of a good price
  • See the impact of price concessions on profitability.
  • Connect product development to pricing decisions.
  • Connect customer account development to pricing decisions.
  • Connect international contingencies to pricing decisions.
  • Share a proven framework for integrating pricing into strategic corporate development.

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1871

WORKSHOP: How to Price with Exchange Value Models with Tim Smith

Wednesday, 20 May
9:30 am – 11 am Central Time
1871, Motorola Room Chicago, IL
Register with Eventbrite

Abstract

What is the right price for a new business product or service? How can executives understand the value they create with new products, quantify that value, communicate the value to customers, and capture the value at the time of product launch? When should new product pricing decisions engage the product development cycle and how should they be managed during launch?

In How to Price with Exchange Value Models, Tim will provide an executable overview of the dominant method to pricing new business products and services.

BENEFITS OF ATTENDING:

  • How to identify Exchange Value and proper prices for new products
  • Proven approaches for gathering the information required for quantifying exchange value
  • The role of substitutes and competitors in limiting pricing latitude
  • The difference in pricing behaviors between entrepreneurs and corporations
  • Best Practices ins coordinating pricing decisions with new product development

 

Pricing Strategy

Wiglaf Big Idea Show Presents

Pricing during Currency Fluctuations

Thursday, 21 May
11:00 am Chicago Time
LIVE
Register at wiglafpricingevents.webex.com

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PPS

PPS 2nd Annual Latin America Pricing Workshops & Conference

16 – 17 September, 2015
Sheraton São Paulo WTC Hotel
São Paulo, Brazil
Register

Join Tim J. Smith, PhD at PPS Sao Paulo 2015.  He will deliver a one-day workshop.  Help us select which one by email tsmith@wiglafpricing.com with your top pick.  (Must plan to attend to vote): 

  • How to Price
  • How to Manage Discounts
  • Pricing Psychology
  • Unit, Tiered, and Bundled Pricing
  • Pricing and Sales Strategy
  • Pricing and Corporate Strategy

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ChicagoBooth

Pricing Habits of Highly Successful Entrepreneurs at the Chicago Booth Entrepreneurial Roundtable

20 July 2015
IT's Rice Campus
201 East Loop Road
Wheaton, Illinois, USA
Register

How should executives think of pricing?  More specifically, how do highly successful entrepreneurs do pricing?  Is it different than standard corporate pricing?  What are the parallels and what are the differences? 

In Pricing Habits of Highly Successful Entrepreneurs, Tim J. Smith, (Weekend ’01) will sharehow highly successful entrepreneurs use value-based pricing to simultaneously grow their business and achieve profitability.

Attendees will learn:

  • Value-based pricing – driving both profits and customer adoption
  • The three key questions to address for every pricing question
  • The three key financial questions that must be asked, but have almost no impact on pricing
  • How value-based pricing is used to define business and marketing objectives
  • The three academically accepted and industry proven approaches to price setting
  • How to strategically manage prices in the face of competition using the concepts of competitive advantage and pricing power
  • The proper role and management of discounting
  • How highly-successful entrepreneurs approach pricing differently than corporate pricing functions

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PPS

PPS 11th Annual European & Global Pricing Workshops & Conference

02 – 04 December, 2015
Mövenpick Hotel Amsterdam City Centre
Amsterdam, Netherlands
Register

Join Tim J. Smith, PhD at PPS Amsterdam 2015.  He will deliver a one-day workshop.  Help us select which one by email tsmith@wiglafpricing.com with your top pick.  (Must plan to attend to vote): 

  • How to Price
  • How to Manage Discounts
  • Pricing Psychology
  • Unit, Tiered, and Bundled Pricing
  • Pricing and Sales Strategy
  • Pricing and Corporate Strategy

 

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Wiglaf Pricing

Beowulf Professionals Like
Wiglaf Pricing

“Really enjoyed your high octane presentation: it makes pricing interesting & relevant.”

Armin Kakas
Revenue Management
MillerCoors LLC


“Very engaging & thought provoking. The practical & real world cases that you brought up to explain some of the concepts, made things very easy to understand.”

Karthik P
Genpact Analytics


Wiglaf Pricing helps us create compelling arguments for philosophical change to old-school pricing strategies.  We enjoy learning new ideas with Wiglaf’s unique, dynamic storytelling approach!

Deborah Prickette
Director, Global Strategic Planning & Pricing
Emerson Process Management

Highly engaging and entertaining as they cover strategic issues in pricing.  Nice work also in drawing lessons from history applicable to the issues being discussed…”

John Suparman
Value Proposition
PPG Fiber Glass


“Excellent presentation. Good practical advice for managing price effectively.”

Calin Costian
Product Strategy & Pricing
HP


“Thank you for your insightful session on a different perspective to pricing. Your presentation went through a complex topic yet was easy to understand. “

Prasadkumar Dethe
Program Manager, India
HP


"Thorough and thought-provoking … an academic review of the latest findings in the pricing science; [yet] still they remain highly actionable and very relevant for the business life."

Roberto Bedotto
Pricing Director
Carrier HVAC


"Your presentations cover relevant and practical topics, with practical illustrations to bring your messages to life in an entertaining and engaging way."

Helen Taylor
Senior Global Pricing Manager
Sony Ericsson


"Thank you for another excellent presentation. As is typical of your style, your presentations are heavy on actionable ideas ..."

Shawn McNeil
Pricing Manager
Masco Retail Cabinet Group


“Provocative and relatively sophisticated
compared to a lot of Pricing discussions.”

Wesley Woolbright
Director, Corporate Pricing
Safeway Inc.


“Not only do you learn to fish, you learn to price the fish for the maximum profit.”

John Yoo
Commercial Finance Manager
Crown Bolt, LLC

 

Pricing Strategy Book Release

Pricing Strategy Book Release party photos

From Sunday, January 9, 2011, Buckingham Athletic Club,
Chicago, USA

 

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