Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right
05-08 May 2015
PPS 26th Annual Spring Pricing Workshops & Conference
Dallas, Texas, USA
Wiglaf Big Idea Show
21 May, Thursday
11:00 am Chicago Time
16 – 17 September, 2015
PPS 2nd Annual Latin America Pricing Workshops & Conference
São Paulo, Brazi
Pricing Habits of Highly Successful Entrepreneurs at the Chicago Booth Entrepreneurial Roundtable20 July 2015
Past Wiglaf Pricing Webinars
Innovators: Can You Really Capture The Value You Create?Value-Based Pricing in Retail and Distribution
Strategically Reacting to Competitive Price Pressures
Engaging Sales in Price Management
Pricing Decisions and Organization Design
Strategically Managing Pricing Decisions Throughout the Product Lifecycle
Economic Price Optimization with Historical Sales Data
Price Management: People, Process and Tools
Optimizing Prices for International Markets
How to Price Part 4 of 4: Value Based Pricing
How to Price Part 3 of 4: Customer Research Approaches
How to Price 2 of 4: Elasticity and Profit Sensitivity
How to Price 1 of 4: Exchange Value
Defining the Pricing Function
Pricing in India
SPIN Selling and Value-Based Pricing: How Leading Sales and Pricing Teams Deliver
Prospect Theory: What is it and Why Should Pricing and Sales Care?
Pricing in Asia vs. USA
Pricing Strategy Defined with Three Questions
Pricing and Large Account Management
Pricing and New Strategic Accounts
Blu-ray vs. HD-DVD: A Case Study in Pricing and Standards Wars
Radiohead: A Case Study in Pay-What-You-Want Pricing
Abercrombie & Fitch: A Case Study in Promotional ManagementSmithfield Foods: A Case Study in Price Leadership in Turbulent Industries
Southwest Airlines: A Case Study in Target Pricing
AT&T and Verizon: A Case Study in Price Structures
Groupon: A Case Study in Couponing and Profits
Pricing with Exchange Value Models
Economic Profit Optimization
Profit Sensitivity to Price Variances
Competing on Price and Value
Influencing Price Acceptance
Neuroeconomics and Pricing (Prospect Theory)
Customer Perception-Driven Pricing: A manager’s guide to conjoint analysis
Tools for Monitoring and Managing Discounts
Managing Price Competition
05 – 08 May, 2015
Hilton Anatole Hotel
Dallas, Texas, USA
Join Tim J. Smith, PhD at PPS Dallas 2015. He will deliver the one-day workshop Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right.
Pricing challenges and decisions arise early and often. List prices, discounting, new product development, account management, and international variations are just a short list of key pricing challenges facing modern corporations. How should a corporation manage the pricing function?
In Pricing and Corporate Strategy, Tim Smith, PhD will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability.
Pricing and Corporate Strategy examines approaches for managing prices in highly competitive business markets. This workshop applies concepts from the fields of economics, consumer behavior, business selling, product lifecycles, and competitive dynamics in order to provide executives with a well-rounded view of pricing in business markets. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
Pricing and Corporate Strategy concludes with a framework for managing pricing in a modern corporation developed through both academic research and executive interviews and proven by some of the world’s most profitable and growth oriented firms.
Attendees will learn
Wednesday, 20 May
9:30 am – 11 am Central Time
1871, Motorola Room Chicago, IL
Register with Eventbrite
What is the right price for a new business product or service? How can executives understand the value they create with new products, quantify that value, communicate the value to customers, and capture the value at the time of product launch? When should new product pricing decisions engage the product development cycle and how should they be managed during launch?
In How to Price with Exchange Value Models, Tim will provide an executable overview of the dominant method to pricing new business products and services.
BENEFITS OF ATTENDING:
Thursday, 21 May
11:00 am Chicago Time
Register at wiglafpricingevents.webex.com
16 – 17 September, 2015
Sheraton São Paulo WTC Hotel
São Paulo, Brazil
Join Tim J. Smith, PhD at PPS Sao Paulo 2015. He will deliver a one-day workshop. Help us select which one by email email@example.com with your top pick. (Must plan to attend to vote):
20 July 2015
IT's Rice Campus
201 East Loop Road
Wheaton, Illinois, USA
How should executives think of pricing? More specifically, how do highly successful entrepreneurs do pricing? Is it different than standard corporate pricing? What are the parallels and what are the differences?
In Pricing Habits of Highly Successful Entrepreneurs, Tim J. Smith, (Weekend ’01) will sharehow highly successful entrepreneurs use value-based pricing to simultaneously grow their business and achieve profitability.
Attendees will learn:
02 – 04 December, 2015
Mövenpick Hotel Amsterdam City Centre
Join Tim J. Smith, PhD at PPS Amsterdam 2015. He will deliver a one-day workshop. Help us select which one by email firstname.lastname@example.org with your top pick. (Must plan to attend to vote):
“Really enjoyed your high octane presentation: it makes pricing interesting & relevant.”
“Very engaging & thought provoking. The practical & real world cases that you brought up to explain some of the concepts, made things very easy to understand.”
Wiglaf Pricing helps us create compelling arguments for philosophical change to old-school pricing strategies. We enjoy learning new ideas with Wiglaf’s unique, dynamic storytelling approach!
Director, Global Strategic Planning & Pricing
Emerson Process Management
“Highly engaging and entertaining as they cover strategic issues in pricing. Nice work also in drawing lessons from history applicable to the issues being discussed…”
PPG Fiber Glass
“Excellent presentation. Good practical advice for managing price effectively.”
Product Strategy & Pricing
“Thank you for your insightful session on a different perspective to pricing. Your presentation went through a complex topic yet was easy to understand. “
Program Manager, India
"Thorough and thought-provoking … an academic review of the latest findings in the pricing science; [yet] still they remain highly actionable and very relevant for the business life."
"Your presentations cover relevant and practical topics, with practical illustrations to bring your messages to life in an entertaining and engaging way."
Senior Global Pricing Manager
"Thank you for another excellent presentation. As is typical of your style, your presentations are heavy on actionable ideas ..."
Masco Retail Cabinet Group
“Provocative and relatively sophisticated compared to a lot of Pricing discussions.”
Director, Corporate Pricing
“Not only do you learn to fish, you learn to price the fish for the maximum profit.”
Commercial Finance Manager
Crown Bolt, LLC
From Sunday, January 9, 2011, Buckingham Athletic