Professionals Respond to Wiglaf Pricing Events

"Thorough and thought-provoking … almost an academic review of the latest findings in the pricing science; [yet] still they remain highly actionable and very relevant for the business life."

Roberto Bedotto
Pricing Director
Carrier HVAC

"Your presentations cover relevant and practical topics, with practical illustrations to bring your messages to life in an entertaining and engaging way."

Helen Taylor
Senior Global Pricing Manager
Sony Ericsson

"Thank you for another excellent presentation. As is typical of your style, your presentations are heavy on actionable ideas ..."

Shawn McNeil
Pricing Manager
Masco Retail Cabinet Group

“Provocative and relatively sophisticated compared to a lot of Pricing discussions.”

Wesley Woolbright
Director, Corporate Pricing
Safeway Inc.

“Not only do you learn to fish, you learn to price the fish for the maximum profit.”

John Yoo
Commercial Finance Manager
Crown Bolt, LLC

 

Events

Pricing with Exchange Value Models
Competitive Based Pricing using Differential Value

Wednesday, 11 August 2010
TWO SESSIONS
Europe: 3 PM – 4 PM CET (Prague)
US: 11AM – 12PM CST (Chicago)
Online Webinar Broadcast

What is the right price for a new-to-the-world revolutionary product? Unlike evolutionary products in which comparable products exists, customers understand the value of the product, and companies have a track-record of price points and volumes sold, revolutionary products enter a near informational void in price setting.

In Pricing with Exchange Value Models, Tim will provide an approachable overview of the leading method to pricing revolutionary, new-to-the-world products.

Learning Objectives

  • How to construct an exchange value model
  • The role of substitutes and competitors in limiting pricing latitude
  • The difference in pricing behaviors between entrepreneurs and corporations

Speaker: Tim Smith, PhD, Managing Principal of Wiglaf Pricing, Adjunct Professor at DePaul University

Register to attend this webinar by contacting tsmith@wiglafpricing.com.

 

Pricing in the Face of Intensive Competition

1-2 September 2010
Frankfurt, Germany
Register at: pricingplatform.eu

Many achieve to have the highest price, but no market is without competition! In Managing Prices in the Face of Competition, given by Dr. Tim Smith, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.

 

Discounts: Share Taking or Profit Hemorrhaging?

The PPS 21st Annual Fall Pricing Workshops & Conference
October 27-29, 2010
The Palace Hotel • San Francisco, CA
Register at: pricingsociety.com

Price promotions, meet the competition, tactical price cuts. You name it. Discounts are a daily challenge. While marketing managers use discounts to take share and sales executives “need” them to win clients, pricing professionals often find themselves stuck being the gatekeeper to stave off profit hemorrhaging discounts. How should an executive address the daily challenge of discounting? Are all discounts bad?

In this session, Tim will explore the role of discounts within the firm, the three commonly used tools for analyzing discount practices, and the four commonly used tools executives have to restrain them.

Learning Objectives

  • How discounting can simultaneously lower market entrance prices, increase volumes, and improve profitability
  • Methods for measuring and monitoring discounting policy
  • Managerial tools for restraining discounts

Speaker: Tim Smith, PhD, Managing Principal of Wiglaf Pricing, Adjunct Professor at DePaul University

 

Pricing in the Face of Intensive Competition

30 November – 1 December 2010
Amsterdam, Netherlands
Register at: www.pricingplatform.eu

Many achieve to have the highest price, but no market is without competition! In Managing Prices in the Face of Competition, given by Dr. Tim Smith, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.

 

 

Pricing with Exchange Value Models
Competitive Based Pricing using Differential Value
Wednesday, 11 August 2010

 

Pricing in the Face of Intensive Competition
1-2 September 2010
Frankfurt, Germany

Pricing in the Face of Intensive Competition
30 November – 31 December 2010
Amsterdam, Netherlands

 

Discounts: Share Taking or Profit Hemorrhaging?
The PPS 21st Annual Fall Pricing Workshops & Conference
October 27-29, 2010
San Francisco, USA

 

Quantitative Methods in Discount Management
PPS Online Workshop

Bundling’s Impact on Profits
PPS Online Workshop

Decisions in Add-on and Versioning Price Structures
PPS Online Workshop

 

Past Wiglaf Pricing Webinars

Pricing with Exchange Value Models

Economic Profit Optimization

Profit Sensitivity to Price Variances

Competing on Price and Value

Influencing Price Acceptance

Neuroeconomics and Pricing

Customer Perception Driven Pricing
A manager’s guide to conjoint analysis

Discount Management
Tools for Monitoring and Managing Discounts

Managing Price Competition

Contact us to schedule an individual event for your and your team.