Wiglaf Pricing Framework
Thursday, 20 March
Singapore Time (Asia): 12:00
Prague Time (EU): 15:00
Chicago Time (US): 11:00
Advanced Quantitative Methods in Discount Management at the Professional Pricing Society’s 2th Annual Spring Pricing Workshops and Conference Tuesday, 29 April 2014 Intercontinental O'Hare
Chicago, Illinois, USA
Past Wiglaf Pricing Webinars
Engaging Sales in Price Management
Pricing Decisions and Organization Design
Strategically Managing Pricing Decisions Throughout the Product Lifecycle
Economic Price Optimization with Historical Sales Data
Price Management: People, Process and Tools
Optimizing Prices for International Markets
How to Price Part 4 of 4: Value Based Pricing
How to Price Part 3 of 4: Customer Research Approaches
How to Price 2 of 4: Elasticity and Profit Sensitivity
How to Price 1 of 4: Exchange Value
Defining the Pricing Function
Pricing in India
SPIN Selling and Value-Based Pricing: How Leading Sales and Pricing Teams Deliver
Prospect Theory: What is it and Why Should Pricing and Sales Care?
Pricing in Asia vs. USA
Pricing Strategy Defined with Three Questions
Pricing and Large Account Management
Pricing and New Strategic Accounts
Blu-ray vs. HD-DVD: A Case Study in Pricing and Standards Wars
Radiohead: A Case Study in Pay-What-You-Want Pricing
Abercrombie & Fitch: A Case Study in Promotional ManagementSmithfield Foods: A Case Study in Price Leadership in Turbulent Industries
Southwest Airlines: A Case Study in Target Pricing
AT&T and Verizon: A Case Study in Price Structures
Groupon: A Case Study in Couponing and Profits
Pricing with Exchange Value Models
Economic Profit Optimization
Profit Sensitivity to Price Variances
Competing on Price and Value
Influencing Price Acceptance
Neuroeconomics and Pricing (Prospect Theory)
Customer Perception-Driven Pricing: A manager’s guide to conjoint analysis
Tools for Monitoring and Managing Discounts
Managing Price Competition
Singapore Time (Asia) @ 12:00 (12 PM)
Prague Time (EU) @ 15:00 (3 PM)
Chicago Time (US) @ 11:00 (11 AM)
LIVE Online Webinar (No Recordings)
Register with firstname.lastname@example.org
In Pricing Strategy, Tim codified to analyze and make pricing decisions with academic proven approaches and industry best practices. Now, he is turning to the challenge of how executives are driving excellence in pricing through continual improvement of the organization’s architecture, routines, and tools.
In this Wiglaf Pricing Webinar, Tim will share some preliminary findings on how executives are Getting Pricing Done ™.
Attendees will learn
Tuesday, 29 April 2014
Chicago, Illinois, USA
Register at the PPS
Immediately after the moment when prices have been set, executives are faced with the challenge of discounting. Discount decisions can consume more resources and cause more organisational strife than any other pricing decision. While some executives would like to eliminate all discounts, discounting is a form of price segmentation and can actually improve profitability when properly managed. Yet, without proper management and oversight, discounts will spread like a virus infecting every transaction and wreak havoc on profits.
In this workshop, we will look at the three commonly used tools for analysing firm-specific discounting practices, and the four commonly used tools executives have to restrain them. We will also use economic models to show the value of discounting and the influences of Prospect Theory and Competition on discounting policy.
This workshop consists of in-class exercises applying quantitative approaches to monitoring discounts, enabling participants to apply these techniques to the datasets of their own companies.
“Really enjoyed your high octane presentation: it makes pricing interesting & relevant.”
“Very engaging & thought provoking. The practical & real world cases that you brought up to explain some of the concepts, made things very easy to understand.”
Wiglaf Pricing helps us create compelling arguments for philosophical change to old-school pricing strategies. We enjoy learning new ideas with Wiglaf’s unique, dynamic storytelling approach!
Director, Global Strategic Planning & Pricing
Emerson Process Management
“Highly engaging and entertaining as they cover strategic issues in pricing. Nice work also in drawing lessons from history applicable to the issues being discussed…”
PPG Fiber Glass
“Excellent presentation. Good practical advice for managing price effectively.”
Product Strategy & Pricing
“Thank you for your insightful session on a different perspective to pricing. Your presentation went through a complex topic yet was easy to understand. “
Program Manager, India
"Thorough and thought-provoking … an academic review of the latest findings in the pricing science; [yet] still they remain highly actionable and very relevant for the business life."
"Your presentations cover relevant and practical topics, with practical illustrations to bring your messages to life in an entertaining and engaging way."
Senior Global Pricing Manager
"Thank you for another excellent presentation. As is typical of your style, your presentations are heavy on actionable ideas ..."
Masco Retail Cabinet Group
“Provocative and relatively sophisticated compared to a lot of Pricing discussions.”
Director, Corporate Pricing
“Not only do you learn to fish, you learn to price the fish for the maximum profit.”
Commercial Finance Manager
Crown Bolt, LLC
From Sunday, January 9, 2011, Buckingham Athletic