Training / Speaking

Wiglaf Pricing provides speakers on price leadership for keynote addresses and corporate training. 

One-Sheet Overview of Price Training Courses

Pricing Strategy Glossary of Terms

Training

Choose from one of our standard pricing courses or have a pricing course customized to meet your strategic corporate goals. Example courses include: 

• Advanced Quantitative Methods in Discount & Price Variance Management
• Psychological Influences to Price Acceptance
• 12 Case Studies in Pricing
• Pricing Excellence in Business Markets: Making Value the Center of Your Pricing Initiative
• Price Management: Identify the Value, Manage the Perception of Value, & Capture the Value

Each Wiglaf Pricing course is designed to be interactive.  Some contain in-depth exercises.  Others rely on classroom discussion.  All contain case studies.
Workshop attendees receive a digital workbook with a complete set of slides and exercises. 

 

Speaking

Keynote and breakout sessions on pricing strategy provided by Tim J. Smith, PhD - Managing Principal of Wiglaf Pricing - can be arranged.  Following a discussion regarding the pricing issue you desire to have addressed, a custom presentation is delivered.  Baseline topics include:

• Pricing Strategy: What’s In It for Me?
• Pricing and Value Exchange: How to Get Prices Right
• Price Variances & Profit: Making Pricing Decisions Reliably and Transparently
• Discount Management in Business Markets
• Promotional Pricing in Consumer Markets
• Customer Perception-Driven Pricing
• Prospect Theory

 

Online Courses hosted with the Professional Pricing Society

Influencing Customer Price Acceptance

Quantitative Methods in Discount Management

Bundling’s Impact on Profits

Decisions in Add-on and Versioning Price Structures