Speaking / Training

Wiglaf Pricing provides speakers on price leadership for keynote addresses and corporate training. 

Speaking

Keynote and breakout sessions on pricing strategy provided by Tim Smith PhD, Managing Principal of Wiglaf Pricing, can be arranged.  Following a discussion regarding the pricing issue you desire to have addressed, a custom presentation is delivered.  Baseline topics include:

• Pricing Strategy:  What’s In It for Me?
• Pricing and Value Exchange – How to Get Prices Right
• Price Variances & Profit – Making Pricing Decisions Reliably and Transparently
• Discount Management in Business Markets
• Promotional Pricing in Consumer Markets
• Customer Perception Driven Pricing
• Prospect Theory

Training

Choose from one of our standard pricing courses or have a pricing course customized to meet your strategic corporate goals. 

• Advanced Quantitative Methods in Discount & Price Variance Management
• Psychological Influences to Price Acceptance
• 12 Case Studies in Pricing
• Pricing Excellence in Business Markets – Making Value the Center of Your Pricing Initiative
• Price Management:  Identify the Value, Manage the Perception of Value, & Capture the Value

Each Wiglaf Pricing course is designed to be interactive.  Some contain in-depth exercises.  Others rely on classroom discussion.  All contain case studies.
Workshop attendees receive a digital workbook with a complete set of slides and exercises. 

Online Courses hosted with the Professional Pricing Society

Quantitative Methods in Discount Management
PPS Online Workshop
Bundling’s Impact on Profits
PPS Online Workshop
Decisions in Add-on and Versioning Price Structures
PPS Online Workshop