Market & Pricing Alignment Strategic Services

Pricing influence customer demand, the ability to close deals, and the perception customers have of your firm’s value.  In setting product strategy, sales strategy, communications strategy, and marketing strategy, pricing strategy must be coordinated.  Marketing and Sales executives along with other executives know that good pricing is required for strong market performance.

Wiglaf Pricing works with executives to improve the alignment of the firms sales, product and pricing strategy.

• We identify the appropriate list prices to contribute to a go-to-market strategy that captures customers profitably.
• We segment markets according to the willingness to pay.
• We analyze deal prices to uncover drivers to price variances and potential sources of pricing improvement.
• We develop quantitative tools to enable sales and marketing executives to communicate the value the firm delivers.
• We clarify needed organizational changes in people, process, and tools to ensure that sales, marketing and finance are all at the same table when it comes to pricing questions.

The anticipated result of Wiglaf Pricing’s CMO Advisory Services is a better pricing across the entire organization.