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Wiglaf Pricing

Workbook of Quantitative Tools and Techniques in Marketing, 2nd Ed.

Tim J. Smith & Myril Bruns Hillman

ISBN-10: 0615446175
ISBN-13: 9780615446172
192 Pages,
Paperback
©2011

 


 

 

Teach students how to analyze marketing data, evaluate a marketing strategy quantitatively, and quantify the value of a business proposition to a customer.

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