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Wiglaf Pricing

Press

Academic Press

Journal of Revenue and Pricing Management

Tim Smith, “Aligning the Pricing Organization to the Market Type in Industrial Markets”, Journal of Revenue Management, (2012) 11, 54-63.

Business Press

Ivey Business Journal

Tim J Smith, “Pricing strategy: Piercing the veil of value exchange”, Ivey Business Journal, November/ December 2011.

BizCommunity

Tim Smith, “Understanding pricing”, BizCommunity.com, 14 January 2011.

Business Press Quoting Tim Smith

Pest Control Technology

Kristen Hampshire, “The Price is Right”, Pest Control Technology, 19 October 2011.

Entrepreneur.com

Lisa Girard, “Five Signs It's Time to Change Your Prices”, Entrepreneur.com on MSNBC.com, 20 August 2011.

Palm Beach Post

Emily Roach, “Markdowns rev up consumer spending”, The Palm Beach Post, 14 July 2011.

DealNews

Aaron Crowe, “Psychology of Shopping: Why $29.99 Looks Better Than $30”, Deal News, 27 January 2011.

Redmond Channel Partner

Joanna L. Krotz, “4 Smart Pricing Strategies for 2010”, Redmond Channel Partner, 01 March 2010.

Investor’s Business Daily

Morey Stettner, “Smart Pricing Strategies Help Fight Competitors”, Investor’s Business Daily, 12 June 2009.

GO: Air Tran Magazine

Geoff Williams, “The Importance of Numbers”, GO: Air Tran Magazine, February 2009.

Wiglaf Journal

www.wiglafjournal.com

Marketing 12 ed. Textbook Contribution

Smith, Tim J. (2012). Marketing Metrics:  Profit Scenario Analysis.  In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 41).   Mason, Ohio:  South-Western Cengage Learning.

Smith, Tim J. (2012). Marketing Metrics:  Search Engine Optimization.  In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (pp. 189-190).   Mason, Ohio:  South-Western Cengage Learning.

Smith, Tim J. (2012). Marketing Metrics:  Business Market Product Launch and Sales Force Size.  In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 253).   Mason, Ohio:  South-Western Cengage Learning.

Smith, Tim J. (2012). Marketing Metrics:  Weighted Average Category Incidence Frequency.  In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (pp. 287-288).   Mason, Ohio:  South-Western Cengage Learning.

Smith, Tim J. (2012). Marketing Metrics:  Brand Development Index.  In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (pp. 390-391). Mason, Ohio:  South-Western Cengage Learning.

Smith, Tim J. (2012). Marketing Metrics:  Find a Location for Arby’s.  In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 580).   Mason, Ohio:  South-Western Cengage Learning.

Smith, Tim J. (2012). Marketing Metrics:  Chain Ratio Methods to Estimate Demand for Grape Soda.  In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 702-703).   Mason, Ohio:  South-Western Cengage Learning.

 

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