Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Reviews

"The book is the most comprehensive pricing strategy book currently available on the market. It explains conceptual pricing topics that can be readily understood and applied by managers setting and managing price."
            Steve Shook
            Professor of Marketing
            University of Idaho

"The book not only covers the various aspects of strategic pricing, it also provides the necessary quantitative tools to determine the price levels. This book overcomes one of the key weaknesses of its competitor, Nagle and Holden's Strategy and Tactics of Pricing, i.e., not enough tools to arrive at prices."
            Praveen Kopalle
            Tuck School of Business
            Dartmouth College