"The book is the most comprehensive pricing strategy book
currently available on the market. It explains conceptual pricing
topics that can be readily understood and applied by
managers setting and managing price."
Professor of Marketing
University of Idaho
"The book not only covers the various aspects of strategic pricing, it also provides the necessary quantitative tools to determine the price levels. This book overcomes one of the key weaknesses of its competitor, Nagle and Holden's Strategy and Tactics of Pricing, i.e., not enough tools to arrive at prices."
Tuck School of Business