Wiglaf’s founder, Tim J. Smith, is known globally for his groundbreaking ideas and work in pricing. In addition to his consultation and presentation work through Wiglaf, Tim is the author of three books and various articles on the subject of pricing and business markets, and the Chief Editor of the Wiglaf Journal. His most recent book, Pricing Strategy, is the standard-bearer in the world of pricing textbooks, combining cutting-edge Business-to-Business and Business-to-Customer insight and research with clear, mathematically backed statistical analysis.
Books by Tim J. Smith
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
(2011, South-Western Cengage Learning)
(2010, Wiglaf LLC) with Bruns Hillman
Hawks, Seagulls, and Mice: Paradigms for Systematically Growing Revenue in Business Markets
(2006, iUniverse)
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