Wiglaf’s founder, Tim J. Smith, is known globally for his groundbreaking ideas and work in pricing. In addition to his consultation and presentation work through Wiglaf, Tim is the author of five books and various articles on the subject of pricing and business markets, and the Chief Editor of the Wiglaf Journal. His most recent textbook, Pricing Strategy, is the standard-bearer in the world of pricing textbooks, combining cutting-edge Business-to-Business and Business-to-Customer insight and research with clear, mathematically backed statistical analysis.
Books by Tim J. Smith
(2016, Wiley Bloomberg Financial)
(2011, South-Western Cengage Learning)
(2015, Wiglaf LLC) with M. Gail Vermillion and Bruns Hillman
(2010, Wiglaf LLC) with Bruns Hillman