Hawks, Seagulls, and Mice: Paradigms for Systematically Growing Revenue in Business Markets

Reviews

“Finally! Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic, new, easy-to-use, quantitative models for integrating the two around business goals.”
           Gordon Hochhalter
           Partner
           Mobium Creative Group

“HSM fills two major gaps in the marketing book universe—marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort.”
            Puneet Manchanda
            Associate Professor of Marketing
            University of Chicago Graduate Schools of Business

“Smith’s…Hawks, Seagulls, & Mice is a just-in-time work, immediately needed by many and useful to all those businesses that wish to grow their revenues in today’s dynamic and exceedingly complex competitive marketplace.”
            Green R. Miller, PhD
            Professor of Economics
            Morehead State University