Challenge: A semiconductor manufacturer needed to generate new ideas related to price setting and price management.
Approach: The semiconductor manufacturer engaged Wiglaf Pricing to deliver a one-day workshop on pricing.
Result: Pricing, finance, and forecasting executives engaged new, thought provoking ideas on pricing. They gained a common language to communicate their pricing suggestions internally and were enlightened with a stronger grasp of the nuances of the influences on price. The team left the workshop invigorated with new energy to approach their challenges in pricing.
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