Challenge: A global leader in the software publishing industry sought to improve its pricing practices.
Approach: The software publisher engaged Wiglaf Pricing in a strategic consulting effort to review their pricing policy and pricing organization against industry best practices and current academic thought leadership.
Result: Wiglaf Pricing identified specific challenges that a pricing center of excellence should address, the staffing levels required to develop a pricing center of excellence, and the organizational interfaces necessary to enable a pricing organization to meaningfully contribute to the profitability and market share of the software publisher.
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