Challenge: An industrial plastics product manufacture sought to optimize its prices and price structure.
Approach: The plastics product manufacturer engaged Wiglaf Pricing to design and conduct an econometric study to uncover the elasticity of demand for their products and improve the alignment of prices with customer demand.
Result: Wiglaf Pricing provided pricing recommendations that would improve the ability of the plastics product manufacturer to capture profitable customers and a repeatable approach to constantly monitor and improve of their pricing practices.
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