Challenge: A global software publishing industry sought to ensure its list prices properly matched the market opportunity in across country boarders.
Approach: The global software publisher engaged Wiglaf Pricing to conduct a price localization study that examined the drivers to variances in prices between countries and the price elasticity of demand in major country markets.
Result: Wiglaf Pricing delivered quantified a econometric analysis to enable the global software publishing to understand price variances between countries and identify areas where prices could be better aligned with the market opportunity.
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