Tim J. Smith, PhD, Managing Principal
Dr. Smith is the founder and Managing Principal of Wiglaf Pricing, an Adjunct Professor of marketing and economics at DePaul University, and the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program.
At Wiglaf Pricing, Smith provides strategic pricing support for entrepreneurial and globally established firms in business and consumer markets. At DePaul University, Smith teaches undergraduate and graduate courses in marketing as well as undergraduate economics.
Well-known in the industry as a thought leader in pricing, Smith has presented seminars on pricing to professional audiences throughout the globe. With hard-hitting, focused messages for executives, Smith encourages actions that lead to results.
Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of math and his orientation to capturing profitable customers.
Smith is a member of the American Marketing Association, the Business Marketing Association, and the American Physical Society. He has a bachelor’s degree in physics and chemistry from Southern Methodist University, a bachelor’s degree in mathematics from Southern Methodist University, a doctorate in physical chemistry from the University of Chicago, and a master’s degree in business with high honors in strategy and marketing from the University of Chicago GSB.
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