Pricing is the fulcrum in a mutually beneficial exchange between customers and the firm. Customers purchase because they believe they will receive value in excess of they would price pay in comparison to all other alternatives. Firms make offerings because they believe they can sell them at a price that delivers the financial results that meets corporate goals. For both customers and the firm, price is the strategic exchange mediating value.
But where should this price be and how should it be determined? While some executives clamor for higher prices and fewer discounts to improve profitability, others petition for lower prices in order to improve volumes and market share. Between these competing objectives, healthy organizations rely on proven strategic pricing techniques to deliver the results that matter.
Firms seek Wiglaf Pricing to make core pricing decisions in the face of uncertainty. Through researched and field tested quantitative and qualitative approaches, we help firms set prices, manage price variances and discounts, and establish economically efficient price structures.
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