Strategic Focus

Companies that get pricing right deliver higher profits, better customer satisfaction, and greater stakeholder satisfaction.  Companies that err in pricing face cutbacks, restructuring, and loss of market competiveness.  At Wiglaf Pricing, we seek to help firms achieve the best of the alternatives. 

Strategic Exchange

Pricing is the focal point of the exchange between customers and the organization.  Customers purchase because they believe they will receive more value in excess of the price paid from that product than compared to all alternative decisions.  Organizations create products and services because they believe they can deliver their output at a price that delivers the financial results that meets their corporate strategy.  For both the company and the organization, price is the strategic exchange mediating value. 

But where should that price lie?  While some executives seek higher prices and smaller discounts to improve profitability, others seek lower prices in order to improve volumes and market share.  Between these competing objectives, healthy organizations establish a strategic and tactical pricing approach to deliver the results that matter.  

Strategic Advisory

Wiglaf Pricing works with senior executives to enable core decision making in the face of uncertainty.  Through researched and field tested quantitative and qualitative approaches, we help organizations define their approach to strategic pricing, specific prices and price structure, discount structure, and tactical price management techniques.
 

Wiglaf the Counselor

Counselor to Beowulf in the first anglo-saxon epic poem written in the 8th century, Wiglaf proves his worth beyond all others in the heat of battle.  During the struggle against Grendel’s Mother, Beowulf damages his sword and lies precariously wounded.  While other advisors shrink from the challenge, Wiglaf alone seizes the opportunity and delivers Beowulf a sword to strike the final victorious blow against the great threat. 

At Wiglaf Pricing, we take up Wiglaf’s example and seek to aid executives in making the right decision under difficult circumstances to yield dramatic strategic improvements.